I’m reading an interesting book called The E Leader, Reinventing Leadership in a Connected Economy by Robert Hargrove. The book is almost 12 years old, but many of the ideas Robert shared in the book are still important today. If we are going through such rapid change, why is this leadership book still relevant? Can a single book become a game-changer for your business?
I believe it’s because many of the changes we are experiencing today have been experienced at different times in our business history. It is critical to understand what made a business a success in the past continues making the business a success in the future. Here are three key concepts that Robert shared that help you see what I mean.
In his chapter called From Game-Player to Game-Changer he points out four key shifts a business must make to build an outstanding global business. I’ll share the three I spend time with my clients on and then recommend you grab a copy of his book. His ideas remind me of some of the ideas Jay Abraham has shared with the many entrepreneurs he has worked with over the years. It should be no surprise since Jay and Robert have teamed up to create some incredible coaching collaborations over the past several years.
The first concept I share today is you must create a one-to-one relationship with your customers. In this age of huge social following, the most successful organizations have been those who have been able to establish personal relationships with their best customers. Technology has changed significantly over the years, but if you hope to build a lasting enterprise you must connect and engage your clients.
The second concept I share today is technology has enabled breakthrough networking opportunities for companies who want to build strong communities around their products and services. Today, over 70% of your buyers look for testimonials from your customers before making a buying decision. The stronger you build your community, the more connected and more successful your marketing becomes. Your customers become your strongest selling point as millennials become responsible for making major purchasing decisions both at work and in their personal lives.
Finally, the third concept is that technology is making new products and services available at hyper speed. Successful entrepreneurs need to become more attuned to changing client preferences while being overtaken by big data. Big data is causing massive waves in the board room, but it still comes down to knowing the individual customer. Successful adopters create products and services for their many different wants and needs. In the past, we’ve talked about mass customization as being the route to market leadership. Today, Experiential Innovation helps define our markets to match our clients’ unique needs. Don’t worry, we will share more about this transformational breakthrough in the next several weeks.
So, I hope I got you thinking today about how we might define market leadership in the not too distant future. This book is a great read for anyone who wants to transform their business and industry. What I’ve shared today comes from a single page in this remarkable book. When you get a copy, you might enjoy reading page 73, where Robert shares his thinking on the differences between being a Game-Player and Game-Changer. If you want to put joy back into your business, you are going to love this page.
This leads up to our blog tomorrow. What happens when you’re a smaller, successful business? There is a wealth of great information for startup businesses and large corporations available. If you fall somewhere in the middle, I’ve found a great resource to help you get the results you want and more joy in your life. A big promise, but one that caused me to find a new guest blogger that will shift the way you expand and grow your business. See you here tomorrow when I share our next extraordinary guest blogger. She is a game-changer! See you Thursday!