One of the biggest challenges any small business has is finding and retaining good clients and customers – and encouraging repeat sales. Here are 7 ways that publishing a simple e-mail newsletter, or “e-zine,” as little as once a month, will do this FOR you, easily and automatically! 1. An…
I think we can all agree that today’s economy is in a rut. So how do we jumpstart it? I’ve asked a guest blogger Jayne Speich to provide her insights into how we can get business growing again. Jayne brings an interesting combination of leadership skills from the front lines of both business…
These days it seems like everyone has their view on what it takes to have success in business, how to put it all together, and what the elements of success really are in business and in life. After giving this a lot of thought, here’s a little different spin on…
As you go about your daily life, you can find many marketing and business lessons, if you raise your awareness and look. Take, for example, a trip to your local McDonald’s. (I know none of us actually eats those burgers or fries, but you might stop in to get a…
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s…
Many business owners think they have to sell on one thing and one thing only – price. This is absolutely the right path to take if you want whatever the product or service you offer to be treated like and thought about as a commodity by your clients and prospects….
This is an article the ladies will relate to and the guys might learn a little about a subject they didn’t necessarily think they needed to know about. Stick with it though. There is a business and marketing lesson in all this. Make-up isn’t something I consider myself an expert…
Have you ever wondered why the oldest profession and marketing have so much in common? Now that I have your attention let’s talk about what common elements storytelling and marketing have in common. I bet you thought I was thinking that something else is the world’s oldest profession. I’ve done…
By Diane Conklin and Gail Saseen One of the biggest questions business owners ask about social media, especially those who aren’t actively using it yet, is “do I really need to be involved in Social Media today?” One of the reasons this question gets asked so often is people are…
I first heard Diane Conklin speak at a national conference and knew I had to introduce her and her business partner, Gail Saseen, to my readers. Their expertise in marketing and business strategy fits in well with what you’ve told me you wanted to see on this blog. We’ll be…