Many of our software clients have been asking us what they have to do to get involved in partnerships. The first step is defining your partnership strategy. What do you have to do to be a market leader in partnerships? If you own your own software company, you don’t want…
There’s a lot of buzz about social media right now. Books, seminars, classes, and speeches are all dedicated to helping you get thousands of people to follow you and read your posts, for a fee, of course! All of these books and courses would be really helpful to you if…
I don’t think anyone would argue with me that big changes are happening in the technology and software business world today. Things that used to work don’t any more. The number of things to do exceeds the time in which to do them. You’re already stretched to the breaking point. …
I spent the afternoon reviewing several tech clients’ marketing plans in preparation for meetings later this week. As the economy continues to inch forward, many of my clients have become overly dependent on one or, maybe, two ways to grow their IT business. I thought I’d share some of the…
Big Lessons From 30 Years’ Freelance Copywriting http://shar.es/mCPbn Use proven marketing tips to grow your tech business today
This guest article is written by one of my favorite marketing experts and mentors Dan Kennedy. He is considered one of the top copywriters in the world. He shares several ideas that will increase your response rates and make it easier to get your customers to take the action you want…
If you are looking for the signs your IT sale maybe falling apart read about it at Market Leadership Journal. This blogs starts a series of articles on how small software and IT consusulting companies can compete and win against larger competitors using new technologies to get to know their clients better….
Social Media – The New Marketing? It seems like everyone is talking about social media these days. To communicate with your customers, to keep in front of prospects, it’s all about using the new social media. But aren’t we getting a bit out of hand here? I think we’re in…