You may have noticed we’ve changed our layout for Market Leadership Journal. We’ve done this to better represent the changes we see in what market leadership means to our clients and readers. Today, we have over 68,000 people in this community.
They have a wide range of interests, businesses, and careers. The one common factor they share is the pursuit of creating the best life and business they can. Many are leaders within their organizations and look to us to provide them solid tactics and strategies to help them grow.
So what’s changed over the past several years? What’s the future hold for you and your teams? We see our clients facing a wide range of challenges that are new not only to them, but also to their peers.
Judging by the number of readers and social media shares, there seem to be many questions not only on marketing, but on people issues. Since our readers have such a wide range of professional experiences, I’ve discovered that most appreciate a good mix of big picture trends and specific tools to help them leverage their efforts in their markets in the future.
The biggest trend, and I think shift, in how we do business is how do we engage and empower others in our shared passions and purpose. We expect to help our team members use and embrace their passions, strengths, and gifts in our businesses. We need to create opportunities for all team members to excel.
To do this, we need to improve both our management and leadership capabilities. Engagement in many organizations is at an all-time low. We see many CEOs and entrepreneurs wanting to provide a better opportunity for their teams, but are uncertain of how. Lines are blurring between life and career and our ability to seize opportunities is what allows us to have the life we choose.
Business managers are challenged as many of their boomer employees move towards retirement and millennials continue to take new leadership roles in their organizations. For them, the future is now. Change is the only given. We intend to help you build a stronger organization to manage and leverage these challenges.
Collaboration is becoming more critical to helping your organization succeed. Technology is providing significant leverage in this area and is shifting the way we work together. Multi-generational, multi-cultural global work forces are creating new challenges and opportunities for entrepreneurs. We can help your create many opportunities by leveraging this new connectivity. It’s a new world with new roles that help you build communities.
In many cases, engagement is changing the ways you work with your clients and partners. Knowing how, what, and why can help you provide your clients superior experiences. We expect engagement to be at the top of most leaders’ priorities for years to come. We plan to bring you the best thinking on how to engage and empower your organization, community, and stakeholders.
Finally, we think it is critical to seize opportunities. To do this we need to work with people across your organization and the world at large. The next generation of leaders is the most connected in history. How we leverage this connectivity and community defines how successful we are as leaders. How do you investigate, evaluate, and seize new opportunities for growth? We will be sharing many of the tools and strategies that innovative leaders use to create breakthrough opportunities.
The question I asked my contributors is: How do we empower our readers in a new business age? As we move into this new business future, we will be sharing new and proven ideas, tips, and strategies that help you excel. We plan to provide you with the best resources available to help you succeed, not only as an individual leader, but as an organization and, ultimately, in the world.