I think we can all agree that today’s economy is in a rut. So how do we jumpstart it? I’ve asked a guest blogger Jayne Speich to provide her insights into how we can get business growing again. Jayne brings an interesting combination of leadership skills from the front lines of both business…
Social Media is dead. At least, it is if you want to manage your personal brand online with any certainty. Over the last year I’ve done an experiment with my personal blog. I put a blog together that had no advertising or marketing on it. I focused on putting information…
Thank you for coming back for the conclusion of Nine Things More Important Than Capital. Yesterday, the blog covered the first five things more important than capital; time, desperation, determination, courage, and ambition. It’s interesting to note that most of these things are personal characteristics that anyone can develop. Nine…
Many years ago, when I started my career leading the businesses of other people, this was one of the first critical lessons I learned. In today’s market, finding capital is a challenge, especially for mid-size businesses. I’m happy to be able to share it with you. Nine Things More Important Than…
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often…
WARNING! You are losing money every day! That’s a disconcerting allegation, isn’t it? It’s true, though. Why are we in business? To sell our products and services? NO. We’re in business to make the maximum after tax profit. Is it important to focus on profit margin, volume and leverage? Of…
What exactly are the marketing basics when it comes to direct response marketing? Clearly Defined Goals for Your Marketing Campaign Concise Call to Action Targeted & Segmented List With A Good Message to Market Match A Compelling Offer & Guarantee A Unique Delivery Device and Compelling Headline to Get Noticed…
“Effective executives focus on outward contribution. They gear their efforts to results rather than to work. They start out with the question, “what results are expected of me?” rather than with the work to be done.” Peter Drucker What is the secret of effective leadership? How would you like to…
As a business owner you’re always looking for shortcuts and ways to make the most money possible for your marketing and advertising dollars. This is a very smart business strategy that sometimes leads to you failing to look at what’s right in front of you. You probably have a marketing…
These days it seems like everyone has their view on what it takes to have success in business, how to put it all together, and what the elements of success really are in business and in life. After giving this a lot of thought, here’s a little different spin on…