Technology Marketing

What key qualities do automotive entrepreneurs possess to grow faster?

Are Automotive Entrepreneurs Transforming Transportation?

What does it take to lead a growing successful automotive business?  What key qualities do automotive entrepreneurs possess? What can we learn from these innovative leaders? I spent several days in Detroit meeting with many successful executives from both large and small automotive organizations. I interviewed these executives at The…

To Thine Own Self Be True

Perhaps there is no more fundamental ethical value pertinent to trustworthiness than honesty.

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How New Business Opportunities Can Change The Way You Grow Profits

With so many new products available, it is critical to understand how to leverage your new product development strategies. Creating successful new products and services is critical to your organization retaining your role as a market leader.  I have found there are several new opportunities that can help you grow sales and…

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How to Create Impact with Your Marketing Message

How does your vision impact your market positioning? Last week, we talked about being a visionary and the benefits you can gain from it. I got several notes from clients who said I left out a step in the process of becoming a visionary.  They suggested to me that if…

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Watson, Come Here, I Need You!

Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows.   Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…

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A New Paradigm for B2B Marketing

Generating qualified leads is the Holy Grail for B2B marketers. Your marketing campaigns must do the following: Place your messages in front of highly targeted prospects. Grab those prospects’ attention and hold it. Communicate a significant amount of information in a short amount of time. Gently persuade prospects in a…

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7 Life Lessons I learned from Steve Jobs

Steve Jobs brought me into the software and computer industry over 25 years ago. On his passing, I thought I’d share what I learned from this extraordinary man.  As Steve was a Buddhist and we both enjoyed practical mysticism, I thought I’d share my lessons as Zen Koans . Zen…