With IT Software and technology starting to grow again is it time to bring out your new secret weapon in the marketing war? Your CEO can provide your technology company with an additional dimension to you marketing effectiveness. I examine this marketing strategy and share why I think its time…
I spent the afternoon reviewing several tech clients’ marketing plans in preparation for meetings later this week. As the economy continues to inch forward, many of my clients have become overly dependent on one or, maybe, two ways to grow their IT business. I thought I’d share some of the…
If you are looking for the signs your IT sale maybe falling apart read about it at Market Leadership Journal. This blogs starts a series of articles on how small software and IT consusulting companies can compete and win against larger competitors using new technologies to get to know their clients better….
I’ve found over the years in selling and marketing IT services that the more accurately you track deals the fewer surprises at the end of the month for revenue goals. The IT sales process is focused on having the ability to understand all the different stakeholders and having them on…
Five Secrets to Develop Great Client References for Technology Businesses http://shar.es/mhSYz How to find great clients today that will allow your business grow faster tommorow
by Keith F. Luscher Author, Prospect & Flourish Don’t get this headline wrong. I think Twitter is great, and use it myself (hence the icon link above). Often described as a “mini-blog,” Twitter is a social networking tool that uses the SMS text protocol (short messaging service) designed for mobile…
….would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on…