How do you find the best organizations to partner with in your market? Do you know which other companies are working with your best clients? Where do they work in your client’s organization? Can you get your client to introduce you to the other companies? As your business grows, you…
What do you need to do to use mobile to its greatest advantage? Before you start developing your mobile solution you might find it helpful to consider how marketing is evolving. You might consider several elements of your marketing strategy as you begin developing your mobile experience for your best…
We spend so much time and effort building our businesses we sometimes forget what makes our business unique. We think everyone knows our story so we fail to share it again for new clients and customers. One thing I learned from writing over the years is there are always new…
So, you tell me that people over 60 don’t use current mobile technologies. Only 30% (ages 47-56) of younger boomers and 28% of boomers between ages 57-67 are currently using mobile and smart phone technologies. Now, when you look at the saturation of earlier generations, you might wonder why you…
I spend time with my client CEOs talking about their business strategies and how to get better results from their organization’s sales and marketing efforts. You would think we might talk about their strategic issues and challenges. But we don’t, we talk about three challenges impacting their businesses today. I…
How much of an impact does mobile have on your business? If you’ve been reading business publications you know that mobile technologies are changing the way you do business today and it looks like it will continue evolving as we continue building out infrastructure to support new technological capabilities. I…
How does your vision impact your market positioning? Last week, we talked about being a visionary and the benefits you can gain from it. I got several notes from clients who said I left out a step in the process of becoming a visionary. They suggested to me that if…
What does a visionary leader do that most other leaders don’t? Do I have to be a visionary leader to create breakthrough products and services? Why do I need to be visionary? These are some of the questions I hear from my clients. Over the past 25 years, I’ve worked…
CEOs are focused on growth this year and wish that their marketing and leadership teams would focus on it, as well. Over the past 18 months, CEOs have let external issues dominate their agendas but they know it’s now time to look at what needs to be done to keep…
Yesterday, we pointed out that you need Jack Reacher on your team. Let’s continue to explore the reasons why. The second strength your sales professionals need to develop is agility. They must be more agile than in the past. Creating stronger relationships with others means letting go of your own…