MSP

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Content Curation from Source to Influence in Five Steps

I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…


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Come Blow Your Horn

I blame my mother. I know everyone blames their mother for just about everything, but in this instance, I really do blame my mother. My mother always said I shouldn’t toot my own horn. She said I shouldn’t brag, it made people think I was arrogant. Luckily, I didn’t listen…


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Man Gives Right Arm to Meet with Prospect

Author Keith F. Luscher Phil Reese, vice president of Small Business Payroll Services, LLC in Columbus, Ohio had a problem not unlike what many of you may be facing. “For a number of years,” Phil says, “we did very well driving new business purely on referrals. But as the economy…


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Newsletter Marketing – Frequency Trumps Everything

by Jim Palmer – the Newsletter Guru If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think…


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Pay Per Click Advertising-What Are You Scared Of?

If you sell goods or services through your website, then you already know that the holy grail of Internet marketers is achieving a high search engine ranking on Google, Yahoo, and the like. But doing so can be extremely difficult, which means that average people who don’t know how to…


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When Meeting for Coffee…Be Sure to Have a Cup.

Many of us whose jobs involve being out and about, prospecting and meeting people will often do so coffee houses. Here in Columbus, Ohio, I am partial to Panera Bread in particular. Last week I was in a Panera Bread store that I frequent on the east side of Columbus….


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How do I Know You’re Lying? Your Lips are Moving.

The internet is inundated with “experts” trying to convince us of something. In a world where anyone can host a website and blog their brains out with no accountability, who can you trust? In the information age, it has become increasingly important to be wary of what we read. Interestingly…


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Does Your Message Match Your Market’s Wants?

I had been reading a Dave Barry article recently about his trip to China to cover the Olympics there. He shared a story about going to the Great Wall of China and seeing a T-shirt vendor. Every few seconds, she would look at Dave and yell, “Hello! T-shirt!” He would…


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On by Just One Degree

We are occasionally reminded in one way or another by how much impact “just one degree of difference” makes. When a space probe uses a planet’s gravitational pull to slingshots itself into a new trajectory, its timing for firing its engines must be exact. If that timing is off by…


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Are You Building a Stronger Team Today?

During times of economic uncertainty, most technology businesses batten down the hatches and try to hang on to what they currently have. Now is not the time to try new things, they might say. As you probably figured out, I disagree. Now is a great time to try out new…