MSP

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How to Position Your Business as a Market Leader

There’s a lot of technology marketing dollars wasted. There are software and technology companies that spend money on marketing without identifying their ideal client. Other companies hire expensive ad agencies to create ads in newspapers and trade journals to build a brand that doesn’t lead to measurable results. Just being…


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Social Media: A Massive Opportunity for SMB B2Bs

I’m writing this post because I have something important to communicate. The information is specific to SMB B2B companies. As I listen to my clients and prospects talk about social media, they’re all telling me one of the following basic messages: 1. “I don’t get social media. I think it’s…


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Introducing Bob Leonard

This week’s guest blogger is Bob Leonard of acSellerant. I’m pleased to introduce Bob to the readers of the Market Leadership Journal. I learned about Bob while working on a project for one of my MSP clients. Bob brings significant experience to the B2B space and has worked with many…