So, you tell me that people over 60 don’t use current mobile technologies. Only 30% (ages 47-56) of younger boomers and 28% of boomers between ages 57-67 are currently using mobile and smart phone technologies. Now, when you look at the saturation of earlier generations, you might wonder why you…
For many small and midmarket organizations, mobile can be a giant killer. So how do you leverage technology to get the results you are looking for with mobile? Since this is the first Mobile Monday, I thought it might be helpful to share with you how mobile can help you…
This coming week, on Monday, January 21, we will be celebrating Dr. Martin Luther King’s life. Many leaders are faced with giving presentations to a wide range of people. I thought it might be helpful to share some of the things Dr. King used to move and influence sometimes less…
So we’re back to work in the New Year. How do you jumpstart your sales in the coming year? I’m going to share a profile of a sales professional that can light up your sales team this year. I warn you this may not be the most traditional sales hire,…
Zig Ziglar was an American Success story. He passed away last week. When someone passes away, you realize you never had that chance to tell him how much he meant to you and your life. Zig taught me how to sell in the 1980’s. I can’t think of a person…
Over the past several weeks we’ve talked about the changes going on in marketing and why things are changing in business. This week, we give you several ideas on how you can create a unique marketing message that you deliver. If you look at many successful large organizations you discover…
With the next Batman movie coming out on Friday, I thought we might explore what kind of entrepreneur Bruce Wayne is. Of course, I understand that he is a fictional character, but there is much an entrepreneur can learn from how Bruce Wayne built his empire. First, Bruce understood that…
Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows. Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s…
I’m working with one of my favorite clients this week. We’re trying to decide the best way to engage his members. We did some brainstorming and came up with several ideas that should help involve his members during the spring sports season. With graduation, sports championships, and prom in the…