marketing strategies

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How Entrepreneurs Can Think More Strategically Every Day

Remember, as entrepreneurs, we are responsible for both developing strategy and implementing it. As a member of the leadership team, we must remember that we should have bias towards action. Moving forward, we focus on a ready, fire, aim strategy framework. As entrepreneurs lack of progress for extended periods of…


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How Do You Get Better Results for Clients?

By focusing on your strengths and the strengths of others you can become better at creating lasting relationships with your best clients and partners. By understanding your team’s strengths, you can motivate and inspire the people on your team to do amazing things for you when working with clients.


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How do you connect with your best clients and potential customers?

Why do so many of us miss the opportunity to really make a connection with our writing? I’ve spent the last three years writing blogs and articles for my clients and for my communities. Over 85,000 people read my blogs every month. With all this writing, you would think everyone…


How did Ben Franklin become our first global entrepreneur?

How do You Build Influence like Ben Franklin?

As we celebrate the Fourth of July, it’s a good time to remember one our country’s first entrepreneurs, Ben Franklin. It’s easy to forget how influential he was in helping to create a country that, over time, would change the world. Let’s see how we might apply his strategies of…


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How Can Superman Save Your Marketing?

How would you like to have 170 million dollars in your bank account before your new product even launched? Well, if you’re the new Man of Steel movie you’ve already raised $170 million in brand partnerships before the movie even appears in the theaters. Talk about having star power!


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What’s Your Business’s Hidden Assets?

Most entrepreneurs have unique businesses. So how do you know what makes your business more valuable to future owners or investors? What are your organization’s key assets?  I recently started working with a client who has a strong consulting business and is trying to decide what his business is worth. He got a…


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Can Iron Man Help Make Your Clients a Superhero?

Iron Man 3 debuts this Friday at the Movies. What marketing lessons can we learn and apply from this marketing juggernaut?  What can we learn about differentiating our business in a crowded market from Tony Stark? How might we apply Iron Man’s marketing magic to our business development efforts?  I…


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How to Increase the Value of Your Business with Better Partnerships

How do you find the best organizations to partner with in your market? Do you know which other companies are working with your best clients?  Where do they work in your client’s organization?  Can you get your client to introduce you to the other companies?  As your business grows, you…


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How Do You Sell Potential Clients With Better Stories?

We spend so much time and effort building our businesses we sometimes forget what makes our business unique. We think everyone knows our story so we fail to share it again for new clients and customers. One thing I learned from writing over the years is there are always new…


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Why Find a Strategic Buyer for Your Business

Recently I’ve had several interesting meetings with former clients who are considering selling their businesses over the next several years.  I’ve been involved in mergers and acquisitions for many small to mid-market businesses in my career. Many of the organizations I’ve worked with have enjoyed tremendous growth by acquiring businesses…