marketing strategies

Do your headlines hit their targets?

Can Better Headlines Help Bring You More Clients?

You invest significant time to write a great article. When you’re finished, you can’t wait to share it with the world. What if I told you if you invest as little as 20 minutes more you could increase your readership and sharing by double, triple, or 10X? What the secret…

Can a stronger message launch your business faster?

Can a Stronger Message Help Your Business Grow Faster?

How do you create a stronger message? Have you ever wondered what makes a message stand out from the crowd on the different social media platforms? If you are a celebrity or world famous entrepreneur you may not need this message. If you’re an entrepreneur who wants to increase visibility…

Segmenting can help you attract your best customers

How Segmenting Your Markets Can Help You Grow Faster

Today entrepreneurs have an incredible opportunity to create marketing that targets their best clients and customers. Because there is so much information available for today’s entrepreneur, it is critical that you decide who your message is for and how to reach them. Segmenting your markets can help you build a…

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How Can YouTube Make Your Business a Giant Killer?

How do you get noticed among all the competitors and partners in your market? I’ve asked this question several times over the past several years, and get a different answer every time I ask. I’d get one common answer, but in the past it was never the number one answer….

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How do You Build Greater Value into Your COI Network?

For many of us who sell professional services, we do much of our business development through partners and referrals.  I spend over half my time talking with Centers of Influence (COI) in business development activities. I thought it might be helpful to share what I’ve learned in developing relationships with…

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How Do You Identify Your Client’s Agenda?

How do you stand out from the crowd when marketing your products and services? With all the marketing messages you see and hear every day, what stands out for you, what gets you to take action on something you hear today? I bet if you’re like me, you respond to…

What are the big trends in the coming year?

What Five Trends Will Impact Your Life and Business in 2014?

The year 2013 is now behind us.  Time to pull out the crystal ball, dust it off and discover what trends will impact your life and business in 2014. I don’t know if I’m lucky or good, but, of the things I predict, I average over 95% of them happen…

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How Do You Raise the Value of Your Business?

How do you raise the value of your business? How do you create more value when you plan to sell your business?  Whenever I meet with business owners, I’m always asked two questions; How much is my business worth and how do I raise the value of my business?

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How Entrepreneurs can get Better Referrals Every Time!

 Over the past couple of weeks we’ve talked about the value of better referrals and building your referral network. These strategies can help you decrease your cost of sales, increase your time talking with qualified prospects, and, ultimately, create a valuable network for clients, partners, and future customers. So how…

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How Entrepreneurs can Build a Powerful Referral Network

Last week, we talked about getting more referrals out of your calls. I suggested that the reason many people fail to get referrals is they don’t have a trust based relationship with the people to whom they are talking.  I also suggested that we may be too pushy to get…