The Best Quality Goes Unnoticed
In marketing communications, the best quality goes unnoticed–as it should. Here’s why.
direct marketing
To Thine Own Self Be True
Perhaps there is no more fundamental ethical value pertinent to trustworthiness than honesty.
Ready, Fire, Aim: How Fast is Your Growth Strategy?
How does your business build an effective growth strategy? I recently picked up another copy of the book Ready, Fire, Aim by Michael Masterson. I thought I’d share what I got from the book and how you might apply it to your business growth efforts. Michael has a strong background…
The Value of a Lifetime Customer
I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…
Where Did My New Years’ Resolution Go?
Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not about guilt over this abandonment. Instead, it is about the…
7 Ways Publishing a Simple Ezine Can Get You More Clients, Customers, and Sales Than You Ever Imagined
One of the biggest challenges any small business has is finding and retaining good clients and customers – and encouraging repeat sales. Here are 7 ways that publishing a simple e-mail newsletter, or “e-zine,” as little as once a month, will do this FOR you, easily and automatically! 1. An…
How Marketing And Puppies Are Alike
At first glance, this might seem like a bit of a stretch – that a puppy and marketing could possibly have anything in common, but with some further thought and contemplation, you will see raising a puppy into a good dog takes many of the same skills and talents that…
Your Business Success Quadrants
These days it seems like everyone has their view on what it takes to have success in business, how to put it all together, and what the elements of success really are in business and in life. After giving this a lot of thought, here’s a little different spin on…
You Don’t Have To Be Held Hostage By Your Business or Your Employees Ever Again . . . Business Systems Provide The Most Profitable Solutions!
Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered to processing refunds to running successful events can, and should be systematized, and standards should be put in place so everyone knows what is expected of…
Being Authentic In Your Business & Your Life
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s…