Marketing

Not All LinkedIn Recommendations Are Created Equal

When it comes to LinkedIn Recommendations, the nature of the relationship with a contact recommending you is very important. It is best to have people who can attest to two primary factors: your integrity, and your results.


What’s Your Gospel?

A few weeks ago I found myself sitting down with a prospective client who was seeking some help with branding himself. He was a highly experienced management consultant (forty-plus years) who had been downsized from a corporation that employed him for more than twenty-five years, and he wasn’t quite ready to retire. Thus, he was looking to go out and have to sell himself.


Focus Beats Brilliance…Every Time.

Most successful people will be the first to admit that they are not brilliant, but they are focused, and that focus helps them maintain discipline.


If You Can’t Say Something Nice…

Why is it that manners can some times go out the door when it comes to social media? It seems the rule “If you can’t say something nice, don’t say anything at all, ” is often ignored.


Can your value proposition target your client’s future opportunities?

How Do You Create a Breakthrough Value Proposition?

How do you create extraordinary value for your clients? How much do you know about what your clients and partners value from your work with them? What is your value proposition? Does this value proposition align with their future goals and direction? I believe that the future belongs to organizations…


Client Testimonials: If They Write Them, They Won’t Come

We all know that client testimonials can be one of the best ways to grab the attention of prospects in your marketing. They give you credibility, they show you have a successful track record, and most importantly they reflect the feelings that your clients have when you have served them with success.


No Picture

The First Rule of Engagement

Today in this time of information overload, as multiple media sources and their sponsors compete for our attention, we hear much more emphasis placed on engagement. But what exactly does that word mean? According to Merriam-Webster, which of course offers many definitions, the one that applies to our plight is…


No Picture

LinkedWorking: An Answer Per Day will Bring People Your Way

You know, people with great connections don’t have them by accident. Indeed, when you come across another person who has lots of connections in different places, that asset of “human capital” was built at a price. Someone had to work to build that asset. This perspective is shared with me…


Where do you find your best opportunities?

Entrepreneurs – How Do You Spot Your Best Opportunities?

There are two things that set breakthrough entrepreneurs apart from the crowd. First, they are great at spotting new opportunities to grow their business. Second, they are great at taking advantage of these new opportunities faster than others. Today, I’m talking about how to spot great opportunities. 


Can you identify what's in this picture?

What You Don’t Know and the Bliss of Ignorance

Ten years ago, there was an independent movie released called The Eternal Sunshine of the Spotless Mind. A blend of romantic dark comedy and science fiction, it’s a story about a couple who, when their relationship becomes strained and unbearable, undergo a process to erase each other–and their history–from their…