You know, people with great connections don’t have them by accident.
Indeed, when you come across another person who has lots of connections in different places, that asset of “human capital” was built at a price. Someone had to work to build that asset.
This perspective is shared with me time and again, and more recently in a previous article about how to used LinkedIn. It also reminded me of a great book by Frank Agin, founder of AmSpririt Business Connections (co-authored with Lewis Howes) It’s entitled LinkedWorking: Generating Success on the World’s Largest Professional Networking Website. If you are new to LinkedIn, this concise, easy read is exactly what you are looking for. Get it now.
“One of the things people tend to forget about networking is that it is work,” Frank asserts. “That’s why we call it networking…hence also the title of our book.”
Networking is not—nor should it be—a low priority activity. The beauty of LinkedWorking is that it shows how timeless fundamentals in “face-to-face” networking apply equally to connecting online.
For example, one of these timeless tenets is the notion of being a giver. Share your expertise. Share your knowledge. Give advice when appropriate. It’s a networking fundamental, and where better can you do this than on LinkedIn by answering questions posted by other members?
This feature is not unique to LinkedIn…it is found on countless sites, including Market Leadership Journal. Yet it is the personal stories that Frank and Lewis uncover in LinkedWorking I find compelling…other people just like you and me who have built worldwide brands by simply paying it forward once per day.
That’s one of the key “nuggets” I took from my reading of this great book—not entirely new to me, but relearned with greater emphasis and a personal admission that it is one simple activity I should improve upon.
Want to be a giver? Is the thought of writing an article too overwhelming? Then don’t. Answer a question, and improve someone else’s life. One answer per day will bring people your way…