A Gold Mine of Market Research…Paid For in Full
Did you know that you may very well have a gold mine of market research data available at your fingertips…and that it is already paid for?
Marketing
Your Cost; Their Value: Which is Greater?
When I suggested to a client that he GIVE away some of his proprietary content to prospects, he suggested a branded pen. Which would the prospect VALUE more?
Your Value Proposition: They Give You 20 Minutes, You Give Them…?
On June 11, Market Leadership Journal will be hosting a webinar called Your Foot in the Door. The topic will be on how to get your foot in the door of prospective clients (i.e. to engage) where you otherwise do not have a connection or previous relationship. When I teach…
The Three Ps of LinkedIn’s Power
I recently asked a LinkedIn expert’s opinion on the top three mistakes people make on LinkedIn. His response: “It comes down to three Ps: Profile, People and Participation.”
If You’re a Producer, You’re an Artist
We all have barriers to overcome whenever we are striving to reach any worthy goal. In my book Prospect & Flourish, I outline five basic barriers to successful prospecting. They are: Not understanding the value of what you bring to others Fear of rejection Laziness Not knowing what to do…
What My Mother Can Teach Us About Selling Today
Why did you become an entrepreneur? Who inspired you to take the biggest risk of your life? How did they convince you that you had something the world wanted? In my case, it was my mother.
Ten Ways to Make the Most Out of Trade Shows & Events
One of the most effective ways to prospect for new clients is to participate in trade shows. Here are ten steps to make the most of them.
Who Decides Your Value?
One point which I don’t think I have made often enough here is the actual definition of “prospecting.” Prospecting is the continuous activity of exploring for and qualifying new people to meet and talk with concerning your business. This definition applies whether you are seeking new customers or a new employer. Everybody prospects.
Is the New Economy Changing How Your Sales Team Sells?
How has selling changed in the past several years? Has the new economy changed the way you manage and lead your business? For many entrepreneurs, these are crucial questions they must answer to take their business to the next level.
How Can YouTube Make Your Business a Giant Killer?
How do you get noticed among all the competitors and partners in your market? I’ve asked this question several times over the past several years, and get a different answer every time I ask. I’d get one common answer, but in the past it was never the number one answer….