2020 was a tough year for many Microbusinesses! How do you get your business growing again? One of the biggest challenges for leaders of Microbusinesses is how they get the training they need to keep up with their larger competitors. With all the other challenges they face, they also need…
Can great coaching leaders help their organizations thrive in the coming year? I’ve been a coach for almost 30 years. I was taught how by a number of fantastic coaches and teachers. What makes great coaching leaders? My best clients are great coaching leaders who all share two qualities. One,…
How is strategic marketing changing? How are brands having greater impact on their many stakeholders? Last week I attended Reuter’s Strategic Marketing USA event. This event gave me an opportunity to look at how successful brands are evolving to overcome current challenges. In two days, we had over 40 of…
Influencer marketing isn’t new for most organizations. In October, Digital Marketplace reported that the influencer marketing industry is expected to hit 10 billion dollars by the end of 2020. Influencer marketing is growing exponentially. More than 67% of marketers promote content with the help of influencers. The statistics may surprise…
It’s that time of year again, fourth quarter. A time when many companies want to end the year on a strong note. Where I live the colors are changing and so are many potential clients’ minds. I love working with clients in the fourth quarter of the year. It’s a…
What does the future hold for accounting technology? How prepared is your accounting team for a future with increasing use of technology and complexity? As you know, for several years I’ve served as a Sage Global Business Expert. In this role, I shared many great events and articles with you…
Preview(opens in a new tab) The future of education is about upskilling and reskilling your workforce for the future. I recently interviewed Elaina Farnsworth, CEO of The NEXT Education. She shared how education is changing. We also discussed how to take your life and business to the next level by…
How do we reach our potential in connected and autonomous vehicles? What needs to happen to make these vehicles a reality? I believe our workforce is the future of technology. What changes to the workforce must occur? Recently, I had a chance to attend The Automotive Festival in Michigan. This…
Can email marketing help you take your software business or professional service businesses to the next level? I’ve been attending a number of virtual events for clients over past eight weeks. My clients want to know how to increase their results from participating in these events. I have my own…
Last week we talked about how emotions can help your marketing have more impact by creating a more powerful sales message at the beginning of your client relationships. Understanding how your customer feels is especially important when they are uncertain about their own future. The Army trained me on emotional…