Articles by Keith F. Luscher


Out of Your League? Join the Club (We’ve Got Jackets).

A while back a friend of mine (a young and very attractive woman) told me about the shortest blind date she ever had. The man arrived at her door to pick her up, took one look at her, said he needed to run to Wal-Mart to get something and never returned. He later told her in an email: “You’re out of my league.”


To Thine Own Self Be True

Perhaps there is no more fundamental ethical value pertinent to trustworthiness than honesty.


Focus Beats Brilliance…Every Time.

Most successful people will be the first to admit that they are not brilliant, but they are focused, and that focus helps them maintain discipline.



If You Can’t Say Something Nice…

Why is it that manners can some times go out the door when it comes to social media? It seems the rule “If you can’t say something nice, don’t say anything at all, ” is often ignored.



Wash, Rinse, Repeat…for Ninety Days.

As we begin another new year hoping to adopt new habits and shake off old ones, there is some infinite wisdom in those three words found on most shampoo bottles.


The Power of a Sentiment

What is a sentiment? You have no doubt heard this fact: what people remember most about you is how you made them feel. If you can make others feel valued, feel important, special, even loved, then you have made an impact.