Business Growth

Do you understand your clients personal and professional agenda?

How to increase sales by understanding your client’s agenda!


How do you stand out from the crowd when marketing your products and services? With all the marketing messages you see and hear every day, what stands out for you, what gets you to act on something you hear today? You buy when people show they understand your personal and…

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How do you find your best prospects not suspects?

Are These Organizations Prospects or Suspects?


I got several notes from readers last week saying that their sales people spend significant time with the wrong people at the wrong time in the wrong part of the organization. Are they really prospects, or suspects? I know your sales team never misses their mark, but I still do,…