How much money do you invest to get a new customer? Like many business owners, you make a significant investment in bringing in new customers. If you read business magazines you are always seeing articles about marketing, target marketing, and lead generation. These topics are getting a lot of press…
I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…
I met Bob Leonard several months ago. He impressed me with his understanding of marketing and business strategies. After talking with Bob, I asked him to write several guest blogs talking about the emerging marketing trend of content curation for SMB organizations. For many of us involved in creating content…
Earlier this week President Obama spoke about how we need to become a more innovative society if we hope to compete globally. He believes that our country’s future is tied to our ability to get both corporate and government organizations to work together. He feels strongly that government has a…
by Jim Rohn (Excerpted from Week 7 of the Jim Rohn One-Year Success Plan – S.M.A.R.T. Goals by Jim Rohn) This is the conclusion of your goal setting program from last week’s Market Leadership Journal. The goals you set and achieve will change your life forever. I promise the work…
What are you doing right now? Are you happy doing it? Is this what you wanted to do today? Had you thought about what you wanted to accomplish today? Are these questions you’ve asked yourself? Are you aware of the questions you ask yourself through the course of the day,…
I blame my mother. I know everyone blames their mother for just about everything, but in this instance, I really do blame my mother. My mother always said I shouldn’t toot my own horn. She said I shouldn’t brag, it made people think I was arrogant. Luckily, I didn’t listen…
Author Keith F. Luscher Phil Reese, vice president of Small Business Payroll Services, LLC in Columbus, Ohio had a problem not unlike what many of you may be facing. “For a number of years,” Phil says, “we did very well driving new business purely on referrals. But as the economy…
We’re in Washington DC this week but have had several interesting conversations with clients about how they can use testimonials to build trust with clients faster. My friend Keith shared his thoughts last month on how we might use the power of video to turbocharge testimonials. I thought I would…
I just finished attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. This is the second half of a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covered the first two steps. Part two covers the last three steps. Your…