What is selling? In its simplest terms, selling is the process of helping a person to conclude that your product or service is of greater value to him than the price you are asking for. Our market society is based on the principles of freedom and mutual benefit. Each party…
Before I begin with this weeks blog I want to share with you a concept that I remind all of my clients and newsletter members of every single month, The Art of Translation. As readers and serious students of sales, deal flow, business and the sales presentation, your focus while…
Sometimes it seems that folks just don’t get it. No matter what you say or how you say it, they simply don’t have a clue – and don’t seem too worried about getting one either! It’s not their nature to understand; that’s just how they “are.” Maybe so, but more…
One of the biggest challenges any small business has is finding and retaining good clients and customers – and encouraging repeat sales. Here are 7 ways that publishing a simple e-mail newsletter, or “e-zine,” as little as once a month, will do this FOR you, easily and automatically! 1. An…
At first glance, this might seem like a bit of a stretch – that a puppy and marketing could possibly have anything in common, but with some further thought and contemplation, you will see raising a puppy into a good dog takes many of the same skills and talents that…
WARNING! You are losing money every day! That’s a disconcerting allegation, isn’t it? It’s true, though. Why are we in business? To sell our products and services? NO. We’re in business to make the maximum after tax profit. Is it important to focus on profit margin, volume and leverage? Of…
A few weeks ago I was having coffee with a business colleague here in Columbus, Ohio. He was sharing with me some of his experiences working with one of the larger employers here in Central Ohio (we have many of them). While he had many positive things to say about…
As you go about your daily life, you can find many marketing and business lessons, if you raise your awareness and look. Take, for example, a trip to your local McDonald’s. (I know none of us actually eats those burgers or fries, but you might stop in to get a…
Don’t get this headline wrong. I think Twitter is great, and use it myself (hence the icon link above). Often described as a “mini-blog,” Twitter is a social networking tool that uses the SMS text protocol (short messaging service) designed for mobile phones (which explains the 140-character limit). Twitter was…
If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will…