Author Keith F. Luscher Phil Reese, vice president of Small Business Payroll Services, LLC in Columbus, Ohio had a problem not unlike what many of you may be facing. “For a number of years,” Phil says, “we did very well driving new business purely on referrals. But as the economy…
by Jim Palmer – the Newsletter Guru If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think…
I just finished attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. This is the second half of a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covered the first two steps. Part two covers the last three steps. Your…
This week I’m attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. While I’ll be in sessions learning more about the latest in marketing, I’ll post a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covers the first two steps….
If you sell goods or services through your website, then you already know that the holy grail of Internet marketers is achieving a high search engine ranking on Google, Yahoo, and the like. But doing so can be extremely difficult, which means that average people who don’t know how to…
Many of us whose jobs involve being out and about, prospecting and meeting people will often do so coffee houses. Here in Columbus, Ohio, I am partial to Panera Bread in particular. Last week I was in a Panera Bread store that I frequent on the east side of Columbus….
The internet is inundated with “experts” trying to convince us of something. In a world where anyone can host a website and blog their brains out with no accountability, who can you trust? In the information age, it has become increasingly important to be wary of what we read. Interestingly…
I had been reading a Dave Barry article recently about his trip to China to cover the Olympics there. He shared a story about going to the Great Wall of China and seeing a T-shirt vendor. Every few seconds, she would look at Dave and yell, “Hello! T-shirt!” He would…
We are occasionally reminded in one way or another by how much impact “just one degree of difference” makes. When a space probe uses a planet’s gravitational pull to slingshots itself into a new trajectory, its timing for firing its engines must be exact. If that timing is off by…
During times of economic uncertainty, most technology businesses batten down the hatches and try to hang on to what they currently have. Now is not the time to try new things, they might say. As you probably figured out, I disagree. Now is a great time to try out new…