When I work with startup clients I always try to quickly evaluate their leadership brand. Over the years, I discovered that most successful startups have a bold leadership brand. These successful entrepreneurs are always looking to build a bolder leadership brand. But what does it take to stand out in…
To create successful marketing messages, you must know your market. Sounds simple, doesn’t it? How well do you know your market? Most successful entrepreneurs understand their markets or they couldn’t remain in business.
How can you get your marketing message heard above the crowd? Many of the people you are trying to connect with are exposed to over 30,000 messages a day. How can you connect with your best clients today?
Companies spend millions of dollars marketing and advertising, hoping they capture their clients’ hearts and minds early in the sales cycle. So many of your best clients are too busy to respond to a call or respond to an email. How can you use trigger events to help you become…
Do your sales efforts need a social selling makeover? Many of my newer clients swear by their social selling results. Many of my old line manufacturing organizations are still struggling to get their sales teams to begin using a social selling process. I think the problem is more terminology based…
What major sales trend will entrepreneurs need to grow their business faster over the next six months? We are seeing several key trends emerging that can help you increase your sales and profits more quickly. There are many opportunities for new profitable growth if leaders choose to take advantage of these…
For many high growth business leaders, it’s critical to tell a great story to your clients and other stakeholders. Why is a good story so important to your long term financial success? I have found that good leaders, like good storytellers, understand how stories can help them during all phases…
Today entrepreneurs have an incredible opportunity to create marketing that targets their best clients and customers. Because there is so much information available for today’s entrepreneur, it is critical that you decide who your message is for and how to reach them. Segmenting your markets can help you build a…
What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…
It was the beginning of a weekend back in 2013. Ford Motor Company’s then global head of social media Scott Monty was about to board a plane in Europe, bound for the US, when he spotted the Business Insider article with a headline asking was this the “worst Ford ad…