how to grow your business

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Avoid the Twitter Trap!

by Keith F. Luscher Author, Prospect & Flourish Don’t get this headline wrong. I think Twitter is great, and use it myself (hence the icon link above). Often described as a “mini-blog,” Twitter is a social networking tool that uses the SMS text protocol (short messaging service) designed for mobile…

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How to Market with Newsletters

We’ve talked about how social media is changing the way we communicate with our clients and customers on a regular basis. Social media is changing the frequency of communications, but is it improving the quality of communications?  Sometimes, you need to provide more information to your clients and partners than…

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Social Media – The New Marketing?

Social Media – The New Marketing? It seems like everyone is talking about social media these days.  To communicate with your customers, to keep in front of prospects, it’s all about using the new social media.  But aren’t we getting a bit out of hand here?  I think we’re in…