We know content marketing is effective, yet for SMBs it often doesn’t deliver the results that it should. Why not? EXECUTION! Everybody who works in SMB B2B marketing is well aware of this. The agencies, the consultants, the gurus… even the clients know it. Smaller businesses just don’t have the…
There’s a lot of talk these days about being authentic – especially as it relates to your business. The question is, what exactly does that mean? Some business owners have taken this to mean they can say and do whatever they want to because it’s just them being authentic. Everyone’s…
Many business owners think they have to sell on one thing and one thing only – price. This is absolutely the right path to take if you want whatever the product or service you offer to be treated like and thought about as a commodity by your clients and prospects….
“If executive recruiting and staffing is a barometer of how our economy is progressing, I am pleased to say that I feel optimistic about the days ahead,” says Chris Gardner, principal of Artemis Consultants. Chris leads an executive search firm that places talent in the areas of data, marketing and…
Obviously one of the most common topics we address in Prospecting Weekly is that of referrals–that is–how to get them. It’s a dilemma for so many sales professionals, because the top two mistakes when seeking referrals are: 1. not asking for them, and 2. not asking for them properly. Referrals…
Have you ever wondered why the oldest profession and marketing have so much in common? Now that I have your attention let’s talk about what common elements storytelling and marketing have in common. I bet you thought I was thinking that something else is the world’s oldest profession. I’ve done…
On a recent episode of Celebrity Apprentice, it became apparent to me that making decisions is something a lot of people struggle with – even very successful people … and celebrities. When asked directly by Mr. Trump who should be fired, nobody would give a direct answer. And, it’s important…
By Diane Conklin and Gail Saseen One of the biggest questions business owners ask about social media, especially those who aren’t actively using it yet, is “do I really need to be involved in Social Media today?” One of the reasons this question gets asked so often is people are…
I first heard Diane Conklin speak at a national conference and knew I had to introduce her and her business partner, Gail Saseen, to my readers. Their expertise in marketing and business strategy fits in well with what you’ve told me you wanted to see on this blog. We’ll be…
How many “Ideas That Don’t Fit” have you discarded in the last month, six months, year? By slavishly following the others in your industry, you may be holding yourself back. Read on to learn more. Here is part 2. The Huge Mistake, Part 2 by Dan Kennedy Based on a…