Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often…
As a business owner you’re always looking for shortcuts and ways to make the most money possible for your marketing and advertising dollars. This is a very smart business strategy that sometimes leads to you failing to look at what’s right in front of you. You probably have a marketing…
These days it seems like everyone has their view on what it takes to have success in business, how to put it all together, and what the elements of success really are in business and in life. After giving this a lot of thought, here’s a little different spin on…
A few weeks ago I was having coffee with a business colleague here in Columbus, Ohio. He was sharing with me some of his experiences working with one of the larger employers here in Central Ohio (we have many of them). While he had many positive things to say about…
I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…
Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered to processing refunds to running successful events can, and should be systematized, and standards should be put in place so everyone knows what is expected of…
As you go about your daily life, you can find many marketing and business lessons, if you raise your awareness and look. Take, for example, a trip to your local McDonald’s. (I know none of us actually eats those burgers or fries, but you might stop in to get a…
It always seems that so many people want to write a book. In fact, it’s regarded to be one of the most common items on peoples’ “bucket lists.” The reasons why will often vary, but more often than not, the purpose is tied to business. Many people want to write…
If you use social media you might be under the misunderstanding that you can’t really do much “business” on Facebook. That just means you haven’t been exposed to the now famous fan page. You are correct in thinking that Facebook has rules about not selling on your main profile page,…
Don’t get this headline wrong. I think Twitter is great, and use it myself (hence the icon link above). Often described as a “mini-blog,” Twitter is a social networking tool that uses the SMS text protocol (short messaging service) designed for mobile phones (which explains the 140-character limit). Twitter was…