content marketing

Can emotions help you build stronger connections to your ideal clients?

How do you connect with your ideal clients through emotion?

Your ideal clients are currently operating in overload. They are overworked and underappreciated.  I was talking to an entrepreneur earlier this week about how marketing is changing in this pandemic. He was genuinely concerned about his future and that of his organization.   I started my sales career door to…

Kaylene Mathews is a freelance wrier ready to help you achieve your business goals.

Why Hiring a Freelance Writer Might Be the Smartest Business Move You’ll Make

There has been much buzz about hiring out freelance work in the past few years. Specifically, hiring a freelance writer has been a trend for businesses large and small alike. According to a 2018 study in Forbes: 57% of businesses are saving costs by using free-agent talent.43% of companies using gig…

Can a stronger message launch your business faster?

Can a Stronger Message Help Your Business Grow Faster?

How do you create a stronger message? Have you ever wondered what makes a message stand out from the crowd on the different social media platforms? If you are a celebrity or world famous entrepreneur you may not need this message. If you’re an entrepreneur who wants to increase visibility…

less is more

Less is More

In content marketing, , we cannot touch our audience just once and hope for a response. We need to do it on a regular basis, and each time, we should strive to deliver value, not sales pitches. But this now begs the question: how often should we do this? If we “market” too much, it can desensitize our audience to our voice.

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Your Cost; Their Value: Which is Greater?

When I suggested to a client that he GIVE away some of his proprietary content to prospects, he suggested a branded pen. Which would the prospect VALUE more?

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To Get Your Foot in the Door, Use a Wedge.

In B2B selling, what do you do when you want to pitch to a company, but you don’t have that connection? We say: To get your foot in the door, use a Wedge. Here are the eight steps in how to do it.

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Content Curation from Source to Influence in Five Steps

I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…

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An Idea…and a Blank Page, Part II

Last week we began on the challenge of creating quality content (whether it is for a book or some other information product) in which you can engage your audience. If you haven’t read the first part of this article, please click here to do so before continuing forward. I indicated…

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An Idea…and a Blank Page, Part I

It always seems that so many people want to write a book. In fact, it’s regarded to be one of the most common items on peoples’ “bucket lists.” The reasons why will often vary, but more often than not, the purpose is tied to business. Many people want to write…