Articles by Tripp Braden

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Is Mobile the Next Big Thing for Boomers?

So, you tell me that people over 60 don’t use current mobile technologies. Only 30% (ages 47-56) of younger boomers and 28% of boomers between ages 57-67 are currently using mobile and smart phone technologies. Now, when you look at the saturation of earlier generations, you might wonder why you…


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How to Win More Sales Through Better Alignment

I spend time with my client CEOs talking about their business strategies and how to get better results from their organization’s sales and marketing efforts.   You would think we might talk about their strategic issues and challenges.  But we don’t, we talk about three challenges impacting their businesses today.  I…


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How to Begin Building Your Mobile Strategy

For many small and midmarket organizations, mobile can be a giant killer. So how do you leverage technology to get the results you are looking for with mobile?  Since this is the first Mobile Monday, I thought it might be helpful to share with you how mobile can help you…


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How Do You Identify Your Best Mobile Opportunities?

How much of an impact does mobile have on your business?   If you’ve been reading business publications you know that mobile technologies are changing the way you do business today and it looks like it will continue evolving as we continue building out infrastructure to support new technological capabilities. I…


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How to Communicate with Authenticity like Abraham Lincoln

What can President Abraham Lincoln teach modern leaders about authentic communications? When you think about President Lincoln, what do you think about? What can we learn from this self-made man from Kentucky? How would he deal with our 24 hour news cycle? What communication lessons can we take from our…


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How do you create your lasting vision?

What makes a leader’s vision last the test of time?  Why is it so important that you build a vision that lasts beyond your leadership tenure? If you look at great organizations you soon discover that they play a bigger role in their world than the other organizations in their…


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How to Create Impact with Your Marketing Message

How does your vision impact your market positioning? Last week, we talked about being a visionary and the benefits you can gain from it. I got several notes from clients who said I left out a step in the process of becoming a visionary.  They suggested to me that if…


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Are You a Visionary?

What does a visionary leader do that most other leaders don’t?  Do I have to be a visionary leader to create breakthrough products and services? Why do I need to be visionary? These are some of the questions I hear from my clients.  Over the past 25 years, I’ve worked…


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How Do We Accelerate Growth?

CEOs are focused on growth this year and wish that their marketing and leadership teams would focus on it, as well. Over the past 18 months, CEOs have let external issues dominate their agendas but they know it’s now time to look at what needs to be done to keep…


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How to Move and Influence People like Dr. Martin Luther King

This coming week, on Monday, January 21, we will be celebrating Dr. Martin Luther King’s life. Many leaders are faced with giving presentations to a wide range of people. I thought it might be helpful to share some of the things Dr. King used to move and influence sometimes less…