Articles by Keith F. Luscher

Never Stop Giving

Fifteen years ago, Columbus residents Mark and Matt Palmer set out to found The Joseph Group Capital Management. Today, their vision has created remarkable results. Today, the firm enjoys a premier location in Columbus’ Arena district, and now manage over $350 million in assets for their clients.


Don’t Impress with Flash; Influence with Content.

Content Marketing continues to dominate in 2016. Prospects today are more wary, and more demanding. They expect value, not sales pitches. Feed the relationship first, and you do so by delivering value. When the relationship is in place, the sale will come in due time—their time.


“Can It Wait ’till After the Holidays?”

I can’t think of any time of the year that isn’t typically more stressful than Christmas. Why are we so stressed this time of year? It’s also the time, when faced with a new task or opportunity, we often ask ourselves: “Can it wait till after the holidays?”


A Bigger Slice…or a Bigger Pie?

People really don’t know what they don’t know! Content marketing, whether a PDF white paper, a YouTube video, a SlideShare presentation or even an old-fashioned audio tape, gives you the power to tell them. Do this, and forget a bigger slice of pie…you will grow the pie itself.



Talk Little; Say Much.

A few years back, I recall having dinner with my kids, and at that time my younger son (who was pre-teen then) kept babbling on at the table about nothing. He seemed to have an answer for everything, and acted as though he had the bank of eternal knowledge and wisdom tucked neatly between his ears. And his excessive talking was making me lose my appetite.


Having a Bad Day? Bad Month? Bad Year? Be Thankful for It.

Let’s face it: being thankful for just the good things in life is easy. What about those of us who might not be having the best year, or are experiencing some form of adversity in our lives? It could be in any or all areas–personal, professional, financial, and even spiritual. This no doubt impacts our emotions, and our “attitude” of gratitude.


Humility: The Most Important Sales Trait

Humility is a tricky thing. The harder you strive to be humble, the farther away you are from achieving your goal. Indeed, it is safe to say that if you are granted the “humility award,” you lose it the moment you accept it.


Are You Tapping the BEST in People…or the Worst?

The next time you’re watching television, keep an eye out for the car commercials. No, I’m not going to ask you to count how many spots you see with shiny new status cars with giant red gift bows on top…but rather keep an eye out for another common character that shows up in automobile advertising: the jealous neighbor.


The Unrivaled Power of Anger

It’s interesting how the power of anger compares to the power of the atom. Think about it—when used for evil, it can destroy and kill millions. When used for good, it can change lives and the world, all for the better. It all just depends on the choices we make.