Show…Don’t Tell.
Not long ago I was in a meeting with some business colleagues. As we were wrapping up our discussion, one member of the group, an established graphic designer, shared a portfolio of previous work she had done over the years. It was actually a simple, yet elegant photo album of business logos and corporate identities she had compiled. Another member of the group was flipping through it, wishing that he had something tangible to share with prospects of his own. However, his profession wasn’t graphic communication! It was tax, accounting and payroll services! “How do I demonstrate my work in a portfolio?” he asked. Indeed, how do you “show” rather than just tell?
