The Snooze Alarm Has Gone OFF.

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Several years back, when I was carrying an iPod classic, I purchased a clock radio called an “iHome.” You have likely seen them or other similar models still around for the iPhones—they serve as a charging base for your iPod and will also play your music. They are great—and you can set your alarm to wake up to any iPod tune you wish.

Like most clock radios these days (albeit the term “clock radio” seems a bit outdated), my iHome had a “snooze” button. In fact, it’s the largest button on the top of the console, so my slumbering hand can easily find it when the alarm goes off, and I am not quite ready to get up.

One morning, when I really was not ready to get up, I discovered something about my snooze button: It allows only a limited number of snoozes! Once I hit the button a certain number of times, the alarm will NOT sound off after ten minutes. In fact, the alarm will not sound off at all.

Indeed, the clock assumes that if I was not getting my butt up after three (or however many) snooze alarms, I was not getting up at all. I was procrastinating into infinity. I may tell myself I will get up; but in reality, I will not.

In effect, the clock lets me sleep in—whether I had planned to or not—and thereby suffer the consequences.

Which begged back to an expression an old manager used to say to sales people whom he thought were procrastinating on sales, marketing and prospecting activities: “The snooze alarm has gone off.” In this case, the alarm is not sounding—indeed the alarm has been turned off, and the allowed time to sleep in has expired.

To be taught this lesson by one’s alarm clock is not an experience I would wish on anyone; indeed it did, if you will pardon the pun, alarmed me to the real dangers of procrastination.

How many of us procrastinate on something? We all do. But I say that when we procrastinate, we are lying to ourselves. When faced with a task we don’t feel like doing at the moment (I sometimes even procrastinate things I actually enjoy doing once I get started…what’s up with that?), we tell ourselves that we will do it tomorrow…or next week…or right after a nap.

But if you have a task in front of you that you have been putting off almost indefinitely, then you are not putting it off at all. You are choosing not to act…EVER. (Note: I’m writing this not as an expert on proactivity, but as an expert on procrastination.)

So how do you know when you are procrastinating on a task, or legitimately planning on completing it at a future time? I say look for the pattern. If you have a task, you plan it for a certain time, and when the time comes you address it, well done. But if you have tasks on your plate that have been deferred time and again—then don’t kid yourself. You are not “rescheduling” it; you are choosing not to do it at all. And the consequences will catch up with you.

So where does this leave us? I have tasks I know that I have put off, and I have been blessed that in some of those cases, I have asked for help. When you enlist the assistance of a friend, a colleague, a hired consultant, or even a personal board of advisors, it changes the dynamics and the accountability chain. It is unfortunately all too easy for many of us to let ourselves down, but when our completion of a task now involves the ownership of a friend or colleague, we become more accountable.

And when that morning comes when we actually can sleep in a little longer, we can do it in peace.

Photo Credit: cdw9 via Compfight cc

About the Author

Keith F. Luscher is a management consultant focusing on advanced prospecting, content marketing and IP development strategies. He is also author of the book Prospect & Flourish (the fourth edition of which has just been released) and is principal of SYP Media, LLC. He is a regular contributor to Market Leadership Journal.




 

Keith F. Luscher – who has written posts on Market Leadership Journal.


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