Last week I shared my excitement for the Pope’s first visit to the United States, and how we, as market leaders (and market makers) can learn from his outstanding example as a great messenger.
At the continued risk of mixing religious themes and how they apply to business principles, today I am introducing an underlying theme that will continue through the next several weeks.
You invest significant time to write a great article. When you’re finished, you can’t wait to share it with the world. What if I told you if you invest as little as 20 minutes more you could increase your readership and sharing by double, triple, or 10X? What the secret…
This week, even in the secular news media, Americans will be seeing plenty of coverage of Pope Francis’ historic visit to the United States. This is not just his first visit to the U.S. as pope, but his first visit ever. Pope Francis will have a busy schedule—meeting with the president, addressing Congress (another historic first) and the United Nations, and then on to Philadelphia for the World Meeting of Families. And again, the news will be all over it. Which begs the question: why is Pope Francis so popular, even among those who regard themselves as non-religious?
How do you create a stronger message? Have you ever wondered what makes a message stand out from the crowd on the different social media platforms? If you are a celebrity or world famous entrepreneur you may not need this message. If you’re an entrepreneur who wants to increase visibility…
For many business leaders, a big obstacle they often face to growing their business is actually running it. Are you making the best use of your time?
When I work with startup clients I always try to quickly evaluate their leadership brand. Over the years, I discovered that most successful startups have a bold leadership brand. These successful entrepreneurs are always looking to build a bolder leadership brand. But what does it take to stand out in…
Not long ago I was in a meeting with some business colleagues. As we were wrapping up our discussion, one member of the group, an established graphic designer, shared a portfolio of previous work she had done over the years. It was actually a simple, yet elegant photo album of business logos and corporate identities she had compiled. Another member of the group was flipping through it, wishing that he had something tangible to share with prospects of his own. However, his profession wasn’t graphic communication! It was tax, accounting and payroll services! “How do I demonstrate my work in a portfolio?” he asked. Indeed, how do you “show” rather than just tell?
To create successful marketing messages, you must know your market. Sounds simple, doesn’t it? How well do you know your market? Most successful entrepreneurs understand their markets or they couldn’t remain in business.
Several years back, when I was carrying an iPod classic, I purchased a clock radio called an “iHome.” You have likely seen them or other similar models still around for the iPhones—they serve as a charging base for your iPod and will also play your music. They are great—and you can set your alarm to wake up to any iPod tune you wish. Like most clock radios these days (albeit the term “clock radio” seems a bit outdated), my iHome had a “snooze” button. In fact, it’s the largest button on the top of the console, so my slumbering hand can easily find it when the alarm goes off, and I am not quite ready to get up.