Companies spend millions of dollars marketing and advertising, hoping they capture their clients’ hearts and minds early in the sales cycle. So many of your best clients are too busy to respond to a call or respond to an email. How can you use trigger events to help you become…
Do your sales efforts need a social selling makeover? Many of my newer clients swear by their social selling results. Many of my old line manufacturing organizations are still struggling to get their sales teams to begin using a social selling process. I think the problem is more terminology based…
What major sales trend will entrepreneurs need to grow their business faster over the next six months? We are seeing several key trends emerging that can help you increase your sales and profits more quickly. There are many opportunities for new profitable growth if leaders choose to take advantage of these…
For many high growth business leaders, it’s critical to tell a great story to your clients and other stakeholders. Why is a good story so important to your long term financial success? I have found that good leaders, like good storytellers, understand how stories can help them during all phases…
Today entrepreneurs have an incredible opportunity to create marketing that targets their best clients and customers. Because there is so much information available for today’s entrepreneur, it is critical that you decide who your message is for and how to reach them. Segmenting your markets can help you build a…
What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…
Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…
This weekend we celebrate our independence on July Fourth. For many of the serving leaders I know, it’s a reminder of how important freedom is to entrepreneurs and serving leaders. Many men and women entrepreneurs have been serving others for a long time. They started their lives in the military…
What skills do you look for in a strategic account manager? What skills are required to acquire, build, and grow a successful strategic account program? How do you avoid the questions, “Why do so many of the people I choose fail to make a significant impact in our strategic account…
How can entrepreneurs determine if they should invest their critical resources in social media? If you’re a midmarket leader you may not be using social media to grow your business today. When will you know the time is right to jump in? This is a question many of my clients…