Telling Stories

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How Do You Sell Potential Clients With Better Stories?

We spend so much time and effort building our businesses we sometimes forget what makes our business unique. We think everyone knows our story so we fail to share it again for new clients and customers. One thing I learned from writing over the years is there are always new…

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How to Tell Good, Compelling Stories To Build Your Business

When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That’s what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer. When you’re reading something…