The year 2012 is slipping by. Before it goes much further it’s time to do a recap to see how we did on developing new partnerships. I’ve spent the past 6 months working with a number of leading nonprofits across the Midwest helping them on their special projects. What I…
How has your market changed in the last two years? I’ve spent the last several weeks meeting with several of my best clients, discussing with them how their markets have changed. It’s interesting because these clients are large nonprofit organizations that are leaders in their fields. They represent causes that…
One of the most rewarding partnerships you can create is with a non-profit organization that can use your skills to enhance and expand their reach in the community. Most non-profits are eager to work with those that bring business skills and knowledge to their groups. Study after study has shown…
WARNING! You are losing money every day! That’s a disconcerting allegation, isn’t it? It’s true, though. Why are we in business? To sell our products and services? NO. We’re in business to make the maximum after tax profit. Is it important to focus on profit margin, volume and leverage? Of…
Why do partner programs fail to meet your expectations? I spend over half my time working with clients to help evaluate their partnership and joint venture programs. Most clients I talk to agree, 20% of their partners create 80% of their sales and marketing activities. So how do you find…