Before I begin with this weeks blog I want to share with you a concept that I remind all of my clients and newsletter members of every single month, The Art of Translation. As readers and serious students of sales, deal flow, business and the sales presentation, your focus while…
A few weeks ago I was having coffee with a business colleague here in Columbus, Ohio. He was sharing with me some of his experiences working with one of the larger employers here in Central Ohio (we have many of them). While he had many positive things to say about…
Author Keith F. Luscher How many of you remember the first Superman movie from 1978 with Christopher Reeve and Gene Hackman? It is still one of my favorites. One of the interesting details I remember so vividly from the film occurs just after young Clark Kent, upon discovering a glowing…
9 Strategies To Rescue Those Resolutions! By Dan S. Kennedy Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not…
Author Keith F. Luscher I don’t know if I have been writing a bit too much lately on the subject of making calls, but when it comes to our own challenges in overcoming CALL RELUCTANCE, part of me feels like it just cannot get too much attention. There is a…
This week I’m attending the Glazer-Kennedy Information Marketing Summit in beautiful Baltimore, Maryland. While I’ll be in sessions learning more about the latest in marketing, I’ll post a two-part article by Ali Brown on how to boost your sales using a standardized process. Part one covers the first two steps….
Selling is easy. We all know it. It’s PROSPECTING that’s difficult. In fact, the number one reason sales professionals FAIL in a wide range of industries is not that they don’t know how to sell…it is because they do not know how to prospect. Or, if they do know how…
I’m always reading books, websites, articles, looking for the issues and challenges you, the reader, are facing. From everything I’ve seen, lead generation is a big topic of interest. In just a cursory search on Google using the keywords lead generation, I found the following searches took place in the…
In another thought provoking article by guest blogger Keith Luscher, he shares several secrets on how to create better connections with the people you meet during your networking. He shares a process that can help you open the door to people who you don’t know yet but should. by Keith F. Luscher Author,…