Professional Services Marketing

To Thine Own Self Be True

Perhaps there is no more fundamental ethical value pertinent to trustworthiness than honesty.

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How do you connect with your best clients and potential customers?

Why do so many of us miss the opportunity to really make a connection with our writing? I’ve spent the last three years writing blogs and articles for my clients and for my communities. Over 85,000 people read my blogs every month. With all this writing, you would think everyone…

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How to Get Great Publicity for Your Growing Business

How do you get noticed by the media among all the businesses that are out there sharing their messages? I’ve spent the last 20 year working with both large and small businesses to help them get the attention of the right people at the right time. I think there are…

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Be Bold

So why do few leaders stand out from the crowd? If you want your organization to stand out BE BOLD.  We’ve talked about becoming a market leader, so what. What you really need to do is become the most fascinating person in your market.  So how do you do this? …

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How to Build A Lasting Legacy For Your Growing Business

Over the past several weeks we’ve talked about the changes going on in marketing and why things are changing in business.  This week, we give you several ideas on how you can create a unique marketing message that you deliver.  If you look at many successful large organizations you discover…

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How to Position Yourself in Changing Markets

Since marketing is changing so quickly, how do you create a brand that keeps up with the times? One that will allow you to rides the waves of change in marketing trends while helping you become the clear market leader. I recommend a single strategy that has allowed many of…

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Wanted : New Market Leaders

Between social media, reality television, lower cost video and distribution systems, we have seen the rise of many celebrity business leaders.  All you have to do is go to YouTube to uncover tens of thousands of entrepreneurs selling their goods and services. But does it work?  In a word, yes,…

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How to Tell Good, Compelling Stories To Build Your Business

When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That’s what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer. When you’re reading something…

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So What’s Your Story?

I’m a great believer in the power of stories.  If you look at all the recent stories of breakthrough products and services of the past five years, you will uncover a missing ingredient that is seldom talked about and almost never shared among marketers. When it’s shared in a public…

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Content Curation from Source to Influence in Five Steps

I’ve been doing “Content Curation” for years. Ever since the internet and email have been widely available tools, I’ve been sharing bits and pieces of information I found interesting, thought-provoking, or just plain entertaining; and I shared with colleagues, friends, clients and prospects. Over time, I learned that it’s a…