WARNING! You are losing money every day! That’s a disconcerting allegation, isn’t it? It’s true, though. Why are we in business? To sell our products and services? NO. We’re in business to make the maximum after tax profit. Is it important to focus on profit margin, volume and leverage? Of…
A few weeks ago I was having coffee with a business colleague here in Columbus, Ohio. He was sharing with me some of his experiences working with one of the larger employers here in Central Ohio (we have many of them). While he had many positive things to say about…
Most businesses lack adequate systems to get things done efficiently and effectively in their businesses. Anything and everything, from how the phone is answered to processing refunds to running successful events can, and should be systematized, and standards should be put in place so everyone knows what is expected of…
It always seems that so many people want to write a book. In fact, it’s regarded to be one of the most common items on peoples’ “bucket lists.” The reasons why will often vary, but more often than not, the purpose is tied to business. Many people want to write…
Many business owners think they have to sell on one thing and one thing only – price. This is absolutely the right path to take if you want whatever the product or service you offer to be treated like and thought about as a commodity by your clients and prospects….
A squeeze page, also known as a landing page, is a single paged website that is designed for one reason and one reason only…and that is to get a prospect to leave their name and/or email address in exchange for something, some offer, you made them and they want. For…
This is an article the ladies will relate to and the guys might learn a little about a subject they didn’t necessarily think they needed to know about. Stick with it though. There is a business and marketing lesson in all this. Make-up isn’t something I consider myself an expert…
Obviously one of the most common topics we address in Prospecting Weekly is that of referrals–that is–how to get them. It’s a dilemma for so many sales professionals, because the top two mistakes when seeking referrals are: 1. not asking for them, and 2. not asking for them properly. Referrals…
Have you ever wondered why the oldest profession and marketing have so much in common? Now that I have your attention let’s talk about what common elements storytelling and marketing have in common. I bet you thought I was thinking that something else is the world’s oldest profession. I’ve done…
By Diane Conklin and Gail Saseen One of the biggest questions business owners ask about social media, especially those who aren’t actively using it yet, is “do I really need to be involved in Social Media today?” One of the reasons this question gets asked so often is people are…