This week Keith F. Luscher, Author, Prospect & Flourish takes on the challenge of what do you do once your identify a potential client that appears to be online but really isn’t. Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other…
How well do you understand your customers? How well do you know their business and how you can help them be more successful? The fact that you’ve developed a software solution to their problem means that you probably understand their business extremely well. Are you sharing that knowledge with your…
Software and technology companies think a lot about partnering with other companies to provide goods and services to a shared customer base. A partnership that is just as powerful and may be more lucrative for you is partnering with your customers. How are you helping your customers become more successful…
Friends, My friend, Andrew Moon of NetworkLogix, is compiling a report on the state of IT in the workplace. I value your opinions and need your help on this. Andrew need s your insights and about 5 minutes of your time. Andrew has set up a 6 question survey. You…
Post 2 What are you doing in your software business to keep your customers for life? Understanding the thought process the customer goes through before entering into a long term relationship with your company can be the difference between success and failure. Push the balance in your favor by thinking…
If you’ve been in business world for any length of time, one of the first statistics you hear is how many businesses fail lin the first five years. Many software and technology companies fail because the owners are great technologists with a great idea, but they don’t really understand the…
There are a lot of marketing people in software and technology that don’t like direct marketing. They see it as hard to do, old fashioned, and doesn’t apply to their technology business. As a matter of fact, too many of us think of it as junk mail, the stuff to…
Many of our software clients have been asking us what they have to do to get involved in partnerships. The first step is defining your partnership strategy. What do you have to do to be a market leader in partnerships? If you own your own software company, you don’t want…
A lot of you use social media for your marketing and to stay current with what’s going on in your markets. Have you noticed though, you see a great tweet, and unless you follow it or retweet it immediately, you can never find it again? Even if you have a…
By Ari Galper, Founder of Unlock The Game™ Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my…