It’s time to dust off the crystal ball, consult with consultants, and come up with some predictions for 2013. If the Mayans are right, none of this matters. If I’m right, 2013 can be a breakthrough year for you and your business. I’m going to pick the trends that…
How do you gain an edge in this everchanging business environment? Have you ever considered how to become the trusted advisor for your best clients and potential customers? I have an easy way to create significant value for your clients while adding little cost to your products or services….
Last week, we talked about big data and how to be a better leader by better understanding how your market is changing. The challenge for most CEOs is to find individuals who can help develop and implement strategies to meet changing market needs by accurately reading the trends you see…
If you’re reading almost any major business journal today you’re being exposed to the concept of big data. So I thought it might be helpful to understand what big data is, how to use it, and what it means to the future of business growth. Over the last several weeks…
How much money do you invest to get a new customer? Like many business owners, you make a significant investment in bringing in new customers. If you read business magazines you are always seeing articles about marketing, target marketing, and lead generation. These topics are getting a lot of press…
How do you build a better business by knowing more about your best clients than your competitors? Last week we talked about knowing how to qualify your prospects better. I got several notes asking how to develop a better business development system for your growing your business. I thought it…
I find one of my clients’ biggest challenges is they don’t have a clear view of who they should be calling on to sell their products and services. Their sales teams spend a lot of time and energy calling on people who can’t or won’t buy their products. Over the…
So why do few leaders stand out from the crowd? If you want your organization to stand out BE BOLD. We’ve talked about becoming a market leader, so what. What you really need to do is become the most fascinating person in your market. So how do you do this? …
Over the past several weeks we’ve talked about the changes going on in marketing and why things are changing in business. This week, we give you several ideas on how you can create a unique marketing message that you deliver. If you look at many successful large organizations you discover…
Since marketing is changing so quickly, how do you create a brand that keeps up with the times? One that will allow you to rides the waves of change in marketing trends while helping you become the clear market leader. I recommend a single strategy that has allowed many of…