Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…
What skills do you look for in a strategic account manager? What skills are required to acquire, build, and grow a successful strategic account program? How do you avoid the questions, “Why do so many of the people I choose fail to make a significant impact in our strategic account…
What kind of leader is effective at growing strategic accounts? How do you find the right person to lead your strategic account team? How does the right mindset increase your key accounts sales and profits? The largest difference between small, well run entrepreneurial businesses and healthy, growing mid-market organizations is…
As I was giving one of my friends (call her Brenda) a lift to pick up her car from the garage, her ex messaged her on her phone and proceeded to respond. Just then it dawned on me what was happening here: she was sending him buying signals.
How can you keep your business growing? How do successful entrepreneurs continue growing their businesses year after year? These executives have discovered that if they hope to grow their business significantly, they need to grow as well. Many successful clients have gone from stage two businesses with revenue of $10…
What are the key elements to build a successful advisory board? How do you find the right individuals who can help you increase your business’s success? I have been on advisory boards for over twenty years. I’ve helped many of my clients find the right people that can help them…
Every day you hear more on social selling. Questions abound: “Is social selling this?” “Can social selling do that?” I’m constantly amazed how much talk there is about social selling on social media. For many of my midmarket clients, it’s something that they haven’t really thought about. As an entrepreneur,…
When I think of Twyla Tharp I think of creativity in collaboration. When I was younger, I was given a book written by Twyla Tharp called The Creative Habit. It was an incredible resource that helped me better understand how creativity was a habit, and habits can be learned. I’ve…
When you think about why you became an entrepreneur, who inspired you most? What did they say or do that keeps you moving forward, even when the odds are against you? What did your mom teach you about being an entrepreneur? For many of the best leaders I’ve met, they…
Having spent over 20 years working in strategic accounts in many different emerging industries, I’ve learned much about what makes a profitable strategic account. I would love to tell you that it’s the outstanding strategic thinking sales leader who ensures that key accounts continue to grow and thrive over time….