During times of economic uncertainty, most technology businesses batten down the hatches and try to hang on to what they currently have. Now is not the time to try new things, they might say. As you probably figured out, I disagree. Now is a great time to try out new…
I get up with the radio every morning, as I’m sure most of you do. For years, my wife wanted to set the station to music, but I’ve always held out for talk radio. I don’t really expect you to care about my radio alarm habits. I bring this up…
By Brian Tracy What is selling? In its simplest terms, selling is the process of helping a person to conclude that your product or service is of greater value to him than the price you are asking for. Our market society is based on the principles of freedom and mutual…
It seems that everything in our world is being dumbed down and focused on the lowest common denominator. There are cash registers that have pictures on them instead of numbers. Cashiers rely on the machine to tell them the correct change instead of counting it out. It seems most cashiers…
We all make assumptions, sometimes really big ones. For example, we assume we know why our employees work for us. (It’s the paycheck, right?) We assume we know what our clients want and why they work with us. That is a huge assumption. The only way to really know what…
Have you made the huge mistake? Have you discounted ideas, suggestions, opportunities because they didn’t seem applicable to your business? Have you considered the real cost of not listening to other opinions, especially ideas that come from outside of your own industry. This article, the second of two parts, tells…
When you’re in business, you can’t afford to make any huge mistakes. As a matter of fact, many of the technology entrepreneurs that I coach are afraid of making that one huge mistake that can cost them their business. How do you avoid it? First you have to identify what…
In the first part of this blog we talked about how sales professionals role has been changing in the new economy. In this second blog we will discuss how to become better at selling and building relationships with clients. I heard a story a long time ago from the insurance…
This is the first of a two part blog about the changes in sales. Every day I read new articles that proclaim that sales is dead. People don’t want to be sold any more. With the rise of social media, people are talking with each other, so the power of…
Are you looking for success in your technology or software business? Do you want your company to not just survive, but thrive in these difficult economic times? What were your dreams when you started your business? Did you anticipate how difficult it would be if the market turned downward, as…