how to grow your business

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Are You Overlooking This Passive Income Stream?… Like Most Business Owners

Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business….


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Is There a Contest in Your Future?

I’m working with one of my favorite clients this week. We’re trying to decide the best way to engage his members.  We did some brainstorming and came up with several ideas that should help involve his members during the spring sports season. With graduation, sports championships, and prom in the…


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The Seven Secrets of Sales Success

There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field. Secret number one: Get serious! Make a decision to go all the…


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How to Take Care of the Ridiculous Customer

Previously, I’ve talked about the L.E.A.R. method for helping upset customers. L – Listen and don’t interrupt E – Empathize with something like, “I can understand why you’re upset.  I would be upset too.” A – Ask – What can I do to make you happy? R – Resolve –…


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Three Rules For Turning Stress Into Success

1. Accept the Unchangeable – Everything that has happened in your life to this minute is unchangeable. It’s history. The greatest waste of energy is in looking back at missed opportunities, lamenting past events, grudge collecting, getting even, harboring ill will, and any vengeful thinking. Success is the only acceptable…


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The Value of a Lifetime Customer

I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…


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So What’s Your Story?

I’m a great believer in the power of stories.  If you look at all the recent stories of breakthrough products and services of the past five years, you will uncover a missing ingredient that is seldom talked about and almost never shared among marketers. When it’s shared in a public…


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Selling Online, Selling Offline: What’s the Difference?

Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could…


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Now That’s Customer Service

For a lot of people, fountain pens are a thing of the past, old fashioned and out of date. For many more, they are the preferred writing utensil. And, then there are those who just don’t know because they’ve never had the privilege of writing with a really nice fountain…


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Conclusion of Making Your Goals Count in 2012

The first section of this article looked at preparing for the new year by evaluating and reflecting and looking at your dreams and goals. Now, let’s get SMART about your goals and become accountable for achieving them. 3. S.M.A.R.T. Goals. S.M.A.R.T. means Specific, Measurable, Attainable, Realistic, and Time-sensitive. I really…