Sales

You Can’t Beat Referrals…or Can You?


You have heard it said a hundred times, and in a hundred different ways: You can’t beat referrals. If you don’t seek referrals, you are missing one of the simplest, yet effective ways to prospect. So it begs the question…can there be something better?

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Before & After: The Essence of Value


If you are having trouble identifying your value proposition, then stop trying. Instead, think in two simple terms: “before” and “after.”