Prospecting

Out of Your League? Join the Club (We’ve Got Jackets).

A while back a friend of mine (a young and very attractive woman) told me about the shortest blind date she ever had. The man arrived at her door to pick her up, took one look at her, said he needed to run to Wal-Mart to get something and never returned. He later told her in an email: “You’re out of my league.”


What Makes a Gimmick?

One of the most significant challenges for B-to-B prospecting is getting your foot in the door. This is true whether you are seeking your next client or your next job. Prospects have so much coming at them so often that we have to work to get their attention. The Wedge…


If You’re Not Making Mistakes, You’re Fired.

Most people in their jobs or client relationships worry about “getting fired” for making mistakes. Indeed, if you are working and focused on desired outcomes, mistakes are inevitable.


Can your value proposition target your client’s future opportunities?

How Do You Create a Breakthrough Value Proposition?

How do you create extraordinary value for your clients? How much do you know about what your clients and partners value from your work with them? What is your value proposition? Does this value proposition align with their future goals and direction? I believe that the future belongs to organizations…


Referral Groups: To Join or Not to Join?

Because personal referrals are so much of what drives business in many professions, referral groups is very popular. These are typically tightly managed groups of non-competing professionals who meet on a regular basis to share ideas, contacts and referrals for potential business opportunities. Essentially, when you join the group, the group becomes your extended set of eyes and ears in the community, as you become for every other member.


Do you help your clients see the big picture?

How Can Serving Entrepreneurs Find Their Best Clients?

How do you increase the average sales transaction for your growing business?  It’s funny, we coach clients on the different ways we can grow a client’s business, but fail to apply the same thinking to our own businesses. Before I get any more notes from people saying, “My clients would…


No Picture

Don’t Look for a Job; Search for a Need.

Job seekers can learn a great lesson from sales people. A big part of that is being careful not to miss an opportunity that may be right under your nose.


Client Testimonials: If They Write Them, They Won’t Come

We all know that client testimonials can be one of the best ways to grab the attention of prospects in your marketing. They give you credibility, they show you have a successful track record, and most importantly they reflect the feelings that your clients have when you have served them with success.


Are you volunteering?

Ten Lifelong Benefits of Volunteering, Part 2

Last week I introduced the first five of the ten lifelong benefits you can gain from volunteering your time and talents to your community. Here are my concluding points: 6. You can try things you never have before. Have you ever wondered how effective you might be at: Public speaking?…


Are you volunteering?

Ten Lifelong Benefits of Volunteering, Part 1

Recently I had the pleasure to participate in a roundtable discussion on networking. I, along with four other colleagues answered questions before an audience on the various approaches–and purposes–behind networking in a business context. Of course, what we all consistently emphasized was the value of being a giver, and it…