Breakthrough Marketing

Can emotions help you build stronger connections to your ideal clients?

How do you connect with your ideal clients through emotion?


Your ideal clients are currently operating in overload. They are overworked and underappreciated.  I was talking to an entrepreneur earlier this week about how marketing is changing in this pandemic. He was genuinely concerned about his future and that of his organization.   I started my sales career door to…

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Do your headlines hit their targets?

Can Better Headlines Help Bring You More Clients?


You invest significant time to write a great article. When you’re finished, you can’t wait to share it with the world. What if I told you if you invest as little as 20 minutes more you could increase your readership and sharing by double, triple, or 10X? What the secret…