Branding

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How Can YouTube Make Your Business a Giant Killer?


How do you get noticed among all the competitors and partners in your market? I’ve asked this question several times over the past several years, and get a different answer every time I ask. I’d get one common answer, but in the past it was never the number one answer….


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Ensure Effective and Affordable Videos with a Focus on Pre-Production


Business marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? They find the process daunting (they’ve never done it before). They’ve determined that the costs are too high. They found a low cost video producer, and they had a terrible experience….


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How do You Build Greater Value into Your COI Network?


For many of us who sell professional services, we do much of our business development through partners and referrals.  I spend over half my time talking with Centers of Influence (COI) in business development activities. I thought it might be helpful to share what I’ve learned in developing relationships with…


Who Says There is No Silver Bullet?


How many of you have heard references to the metaphor of the Silver Bullet? Typically, it is used to represent the ever-elusive quick fix to achieving whatever goal one may wish to attain. In most cases, those goals will have something to do with economic prosperity or weight loss.


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Are You Almost Human? How to Build Extraordinary Relationships Today!


Can you can learn a few valuable business lessons from the futuristic new cop drama show on Fox:  Almost Human?   What I can share with you is that you can learn a few valuable business lessons from the futuristic new cop drama show on Fox:  Almost Human.