Articles by Tripp Braden

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Does Trust Give Your Business an Edge?

  How do you gain an edge in this everchanging business environment?  Have you ever considered how to become the trusted advisor for your best clients and potential customers?  I have an easy way to create significant value for your clients while adding little cost to your products or services….


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I Got Your Back

  I thought it was important to endorse a candidate this year for President of United States. Robert Kennedy once said “Few will have the greatness to bend history itself; but each of us can work to change a small portion of events and in total of all of those…


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How to Call on High Status Prospects

Salespeople often have mental blocks when it comes to prospecting. Low self-esteem and feelings of inferiority leading to the fear of rejection make some salespeople tense and uneasy about calling on prospects that they might feel are “better” than they are, socially or economically. These salespeople will not call on…


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How Do You Build a High Performing Leadership Team?

Last week, we talked about big data and how to be a better leader by better understanding how your market is changing. The challenge for most CEOs is to find individuals who can help develop and implement strategies to meet changing market needs by accurately reading the trends you see…


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How to Build Sales and Profits by Leveraging Your Big Data

If you’re reading almost any major business journal today you’re being exposed to the concept of big data. So I thought it might be helpful to understand what big data is, how to use it, and what it means to the future of business growth.  Over the last several weeks…


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You’ve Had a Great Year, Now What?

Congratulations on your past year.  It looks like you’re going to have a year with record sales.  As you move towards the end of the year, what can you do to insure a great final quarter and a faster start in the coming year?  For many Inc. 500, Business Week…


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An Entrepreneur’s Questions for Tonight’s Presidential Debate

Since the first presidential debate is tonight I thought I would help you get ready for the debate by giving you six questions I would ask if they had me moderate the debate. I know that won’t happen because I have strongly held opinions and I might be likely to…


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How Much is Good Customer Service Worth to Your Business?

How much money do you invest to get a new customer?  Like many business owners, you make a significant investment in bringing in new customers. If you read  business magazines you are always seeing articles about  marketing, target marketing, and lead generation.  These topics are getting a lot of press…


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How Might Steve Jobs Reinvent the American Economy?

The US debt is over 16 trillion dollars and growing by $4 billion a day in interest is scary.  Even scarier is the growing unfunded liabilities in Social Security, Medicare, and National Healthcare.  If you look at just the debt, the debt per American household is $131,853.77.  If you look…


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How Much Do You Know About Your Best Clients?

How do you build a better business by knowing more about your best clients than your competitors? Last week we talked about knowing how to qualify your prospects better. I got several notes asking how to develop a better business development system for your growing your business. I thought it…