I find one of my clients’ biggest challenges is they don’t have a clear view of who they should be calling on to sell their products and services. Their sales teams spend a lot of time and energy calling on people who can’t or won’t buy their products. Over the…
How do you get noticed by the media among all the businesses that are out there sharing their messages? I’ve spent the last 20 year working with both large and small businesses to help them get the attention of the right people at the right time. I think there are…
So why do few leaders stand out from the crowd? If you want your organization to stand out BE BOLD. We’ve talked about becoming a market leader, so what. What you really need to do is become the most fascinating person in your market. So how do you do this? …
Last week we talked about how you can become a market leader using some simple strategies to position you and your business as a leader of your market. I’ve worked with many early stage businesses and technologies and have discovered the earlier you begin putting this foundational element into place,…
Over the past several weeks we’ve talked about the changes going on in marketing and why things are changing in business. This week, we give you several ideas on how you can create a unique marketing message that you deliver. If you look at many successful large organizations you discover…
Since marketing is changing so quickly, how do you create a brand that keeps up with the times? One that will allow you to rides the waves of change in marketing trends while helping you become the clear market leader. I recommend a single strategy that has allowed many of…
Between social media, reality television, lower cost video and distribution systems, we have seen the rise of many celebrity business leaders. All you have to do is go to YouTube to uncover tens of thousands of entrepreneurs selling their goods and services. But does it work? In a word, yes,…
I recently got a copy of the book Screw Business as Usual by Sir Richard Branson for my birthday. It had an insidious effect on me. Have you ever read one of those books that made you stop and question everything you’ve been doing? Made you think, “You know, he’s…
With the next Batman movie coming out on Friday, I thought we might explore what kind of entrepreneur Bruce Wayne is. Of course, I understand that he is a fictional character, but there is much an entrepreneur can learn from how Bruce Wayne built his empire. First, Bruce understood that…
The single biggest change in marketing of our lifetime may be the answer to this question, “Who is your customer?” If you wonder why most organizations fail, it’s because they have not answered this critical question for their organization. It seems so obvious, but the answer may surprise you. In…